I-am-Rock

Actually that’s not entirely fair. It’s more like “just in case you haven’t heard that In Rainbows‘ price may no longer be ‘up to you,’ but its packaging is.” Watch the jazz hands demonstrate (video via P4K):

Quite an Informational clip, eh? Awesome they’re trying (sort of) new things, mining unorthodox channels of getting people excited about an album’s release. Honestly (and selfishly, admittedly) this last stab is leaving us conflicted, though: Anyone else wish Radiohead would go back to appearing a little more, erm, hands off (pun, for once, not intended)? It’d be more fun if they’d let their brilliant music do the talking instead of seeming, a little more everyday, to be incredibly shrewd, market savvy gents. But I guess their apparent interest in marketing and distribution this time is just an extension of this album’s “return to earth” vibe.

Anyway, Thom, let us do the marketing for you: The Eraser’s got some sick looking remixes out early next year, including efforts from the Field (yes), Burial (yes), Modeselektor (yes), and those previously posted online from Surgeon. Jump for details.

Fonte: Stereogum